Industry
HVAC installation and repair
Location
Beloit, Wisconsin (Rock County)
Example type: HVAC website
Service area website
Disclaimer: This is an illustrative example showing the structure and approach for an HVAC service area website. It is not a real client project.
NorthStar HVAC (illustrative example)
What does this example show? This is an illustrative example of a 7-page Gatsby website for a hypothetical HVAC company. It demonstrates the structure, features, and approach I would use when building a service area website for an HVAC business, including a financing calculator, seasonal promotion pages, and local SEO setup.
Project specifications at a glance
| Aspect | Details |
|---|---|
| Industry | HVAC installation and repair |
| Pages | 7 pages — Home, Services, Service Areas, Financing, Seasonal Promotions, About, Contact |
| Build time | Around 4 weeks, ideally launching before peak heating or cooling season |
| Stack | Gatsby 5 static site, React 18, TypeScript, Netlify hosting |
| Key features | Financing calculator, seasonal promotion pages, service area pages, emergency contact system, maintenance plans |
| SEO features | LocalBusiness schema on every page, service area pages with unique content, Google Business Profile, Bing Places, NAP consistency |
| Accessibility | WCAG 2.2 AA compliant, keyboard-accessible calculator with ARIA live regions, proper form labels and error handling |
Common HVAC website problems
Many established HVAC businesses operate for years without a website, relying on phone book ads, word of mouth, and repeat customers. As fewer people use the phone book, these businesses lose jobs to competitors who appear in Google searches for terms like "HVAC repair near me" and "furnace installation [city]."
A common starting point is an unclaimed or outdated Google Business Profile, no online lead capture, and no way for customers to schedule service outside business hours. Owners are often skeptical that a website will help, until they see competitors dominating local search results.
What a typical HVAC business looks like before getting a website
Web presence
No website. Unclaimed or outdated Google Business Profile. Not indexed for any service keyword.
Lead sources
Phone book ads, word of mouth, repeat customers. No online lead capture. No way to schedule service outside business hours.
Service area
Serving multiple cities and counties, but with no way to communicate this online or capture searches for each location.
What an HVAC website project usually involves
- Budget: Varies by package tier; a service area site of this scope typically falls in the mid-range.
- Timeline: Around 4 weeks, ideally launching before the peak heating or cooling season.
- Content: The business owner provides service descriptions and pricing; I write original copy for service area pages.
- Branding: Match the existing logo and color scheme with a clean, professional layout.
- Photos: The business provides photos of installations and equipment; I edit and compress them for the web.
- Must-haves: Financing calculator, seasonal promotions, service area pages, emergency contact prominence
What this example includes
A 7-page Gatsby static site with service area pages, a financing calculator, seasonal promotion pages, and an emergency contact system. The site is designed to capture both winter heating and summer cooling demand.
- Home page: Hero with emergency service CTA, service highlights, financing calculator, service area, reviews
- Services page: Furnace installation, AC installation, repair, maintenance plans with pricing ranges
- Service areas: Dedicated pages for each city served with local context and unique FAQs
- Financing calculator: Interactive monthly payment calculator for furnace and AC installations based on system cost and term length
- Seasonal promotions: Winter heating check-up and summer AC tune-up pages with limited-time offers
- About: Company history, certifications, and service area map
- Contact: Service request form with emergency priority option, phone click-to-call, and business hours
Accessibility, performance, and SEO
Performance
Target LCP under 2 seconds. CLS near 0. INP under 200ms. Financing calculator uses minimal JavaScript. All images served in WebP with proper dimensions.
Accessibility
WCAG 2.2 AA compliant. Calculator is keyboard-accessible with ARIA live regions for results. Form has proper labels, error handling, and emergency priority indicator.
Local SEO
LocalBusiness schema on every page. Service area pages with unique content for each city. Google Business Profile claimed, completed, and linked. Bing Places set up. NAP consistent across all citations.
Common questions about HVAC websites
Why does an HVAC business need service area pages?
Customers search for HVAC services by city, not by company name. Dedicated service area pages with unique, locally relevant content help the site rank for searches like "furnace repair Beloit WI" and "AC installation Janesville."
What is a financing calculator and why include one?
HVAC installations are a significant expense. A financing calculator lets visitors estimate monthly payments based on system cost and term length, which helps them move from browsing to requesting a quote.
Why seasonal promotion pages?
HVAC demand is seasonal. Winter heating check-up and summer AC tune-up pages with limited-time offers capture demand at the right moment and give the business a reason to promote the site throughout the year.
Get a free website plan
Call (608) 313-5373 or send a message through the contact page. I will tell you honestly what a website can do for your service business.